Supernatural Opens Longevity Retail Concept in Yorkville

Supernatural, the longevity and wellness destination in Toronto's Yorkville, is bringing the longevity category into physical retail with a curated space of about 800 square feet inside its wellness venue.

The assortment, curated by buyer Teca Mussio, centres on sleep, energy, recovery, performance and beauty, and is selected on research and efficacy rather than trends. Prices run from $11.25 tea to a $999 sauna blanket, aiming to serve both longevity enthusiasts and newcomers.

The company describes the concept as an effort to build a new retail category around longevity and make it approachable for everyday consumers.

Source: Retail Insider