Noon and Flyby Partner to Offer Mobile DOOH Ads

E-commerce giant noon has formed an innovative partnership with adtech pioneer Flyby to revolutionize advertising in the last-mile delivery space. This collaboration introduces a groundbreaking mobile digital-out-of-home (DOOH) advertising medium, transforming delivery vehicles into dynamic advertising platforms. The partnership leverages Flyby's advanced technology to deliver targeted, location-based advertisements during the delivery journey, creating new monetization opportunities while enhancing brand visibility in urban environments.