Flyby and Yango Ads Partner on Mobile Digital Advertising in the UAE

Yango Ads, the advertising technology division of Yango Group, and Flyby Advertising, a UAE-German AdTech company specialising in mobile digital out-of-home (DOOH) advertising, have announced a partnership to give brands in the UAE a new way to reach people in the neighbourhoods where they live and work.

Flyby turns delivery vehicles into moving digital billboards through its Smart Delivery Boxes, which carry eye-level digital screens through areas such as Dubai Marina, Jumeirah Lake Towers, Jumeirah Beach Residence and Bluewaters. Through the partnership, Yango Ads' network of international brands gains access to Flyby's network, which supports location- and time-based campaigns.

"Yango Ads and Flyby share the ambition to challenge established ways of advertising," said Saher Khattab, Head of Advertising at Flyby. Evgenii Pavlov, General Manager for Yango Ads in MEA, said the partnership brings "a bold new advertising format to more brands."

Source: Zawya